Job Details

Compensation Data

This position offers a base salary typically between $170,000 and $269,000. The position may be eligible for a role specific variable or performance based bonus, relocation and or other compensation elements.

Description

The Senior Associate Director of Regional Marketing leads and coordinates the development, implementation, and monitoring of regional and national brand plans, strategies, and tactics for the US specialty brand with Rheumatolgist Health Care Providers (HCPs). The Sr. AD is recognized as an expert for the indication and the Rheumatology segment and therefore, provides leadership, mentoring and guidance to others. Additionally, serves as a field resource to achieve rheumatology-regional business objectives through external stakeholder engagement. Partners and collaborates closely with the broader marketing team, including other Regional marketing colleagues, patient marketing and Pulmonology HCP efforts.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

This is a remote based position.

Duties & Responsibilities

• Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well.
• Work with A&I to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
• May be involved in the utilization of advanced analytics to simulate market dynamics in forecasting.
• Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.
• Assist in the development and implementation of in-depth patient and caregiver support programs to enhance compliance, adherence and fulfillment of BI's specialty portfolio.
• Liaise with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, sampling, bridge, etc.).
• Implement competitive and appropriate patient support services including product education and device training where appropriate.
• Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others.
• Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics.
• Manage risk associated with marketing programs and material by working within the HPRC review process.
• Assist in the development, management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools.
• Provide input to market research on study design and interpret findings to refine product marketing direction.
• Develop and work with KOLs to validate and optimize brand strategies and tactics.
• Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.

• Bachelor's degree required; MBA preferred.
• 8 plus years' experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience.
• Specialty Marketing/TA experience strongly preferred.
• Prior field-based experience preferred.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.).
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
• Demonstrated leadership skills.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Proficiency in MSOffice, Outlook, and database applications.
• Ability to travel 50% of the time (will include overnight travel).
• Has developed knowledge and skills in own discipline; demonstrates qualities of cross-functional leadership; still acquiring higher level skills.
• Strong communication skills
• Ability to work collaboratively within a matrixed organization of in-house, field, and external stakeholders to lead development and execution of national/regional strategies and initiatives.