Job Details

Marketing Manager

Sage Credit Union is growing! We're expanding our marketing department and excited to be seeking a Marketing Manager. The Marketing Manager contributes to the fulfillment of Sage Credit Union's mission to provide our members and communities with the opportunity to prosper by driving brand development, member engagement, and product adoption by developing and executing a strategic, data-informed marketing program ensuring that every campaign reinforces the credit union's brand pillars and supports the Credit Union's strategic goals and competitive positioning.

We believe in the kind of service that comes only through a local institution, where every single person is a member not a number. Our staff have roots here, and we care about the people we work with, both as members of our credit union, and as members of our community.

So, we listen with purpose. We bring creativity to challenges. We demonstrate integrity. And we deliver a structure of financial products and services to help our members explore the scope of what's possible.

Essential Job Functions

• Lead the Marketing Team: Develop, coach and manage individual team members to ensure department excellence.
• Develop strategy to build brand visibility, recognition, and adoption in emerging markets.
• Direct marketing and sales planning, including an analysis of competitive products/services, selling techniques, regulation, budgets, pricing and distribution.
• Conduct market research and recommend product/service modifications or improvements.
• Coordinate with various departments and stakeholders including IT, Compliance, and Training to ensure alignment in the positioning and effective delivery of communications.
• Stay current on evolving technologies used to deliver marketing communications including website, social media, online review and search, and adapt tactics accordingly.
• Lead in the development of all advertising and the associated physical and digital collateral materials.
• Champion campaigns that are delivered in a timely manner, build lasting relationships, align with the brand, and drive value for our members.
• Coordinate special events; monitor planning, schedule and implementation as required for proper execution of each event.
• Manage member complaint/grievance response activity.
• Perform other job-related duties as assigned.

Qualifications

Education and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
• Two to five years of experience in marketing in financial services preferred.
• A cooperative, positive attitude toward members and fellow employees using sound interpersonal skills.

Knowledge, Skills, and Abilities

• Ability to lead, motivate, and manage a team effectively.
• Ability to generate creative ideas and develop innovative concepts.
• Strategic thinking with attention to detail.
• Excellent written and verbal communication skills are required.
• Strong technical skills, especially with industry standard graphic design tools.
• Strong interpersonal skills
• Present a positive and professional image.
• Effectively collaborates with diverse teams, and successful at achieving results through the effort of others.
• Ability to manage multiple projects under tight deadlines.
• Self-Motivated to learn and grow within the position.

Physical Considerations

• A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and/or is usually of a personal or sensitive nature. Work may involve motivating or influencing others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) is necessary.
• Ability to lift and/or carry up to 25 pounds.
• Stooping; kneeling; crouching; and reaching below, at, and over shoulder level required.
• Sitting 80%; standing and walking - 20%.
• Hearing, visual, and verbal ability required.

Sage Credit Union is an Equal Opportunity Employer. The good faith hourly salary range for this position is $55,000/yr - $75,000/yr. This range is an estimate, based on potential employee qualifications, including bonafide factors, operational needs, and the finalized job description. The hourly salary may vary above or below the stated amounts, as permitted by applicable law.