Job Details

Role Summary

We're seeking a data-driven Growth Marketing Analyst to plan, execute, and optimize multi-channel acquisition and retention campaigns across Meta, Google, Amazon/marketplaces, DSPs, paid social, email, and affiliate channels. This role blends analytics, campaign execution, and testing to drive scalable customer acquisition, improve unit economics, and support lifecycle marketing for a fast-growing beauty brand.

Key Responsibilities

• Plan, launch, and optimize paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads (Search, Shopping, Display, YouTube), Amazon Advertising & marketplaces, and programmatic/display channels.
• Build, analyze, and report on KPI dashboards (CAC, LTV, ROAS, CTR, CPM, conversion rates, AOV, repeat purchase rate) to inform channel allocation and creative/testing priorities.
• Design and run A/B and multivariate tests across creative, audiences, bidding strategies, landing pages, and funnels; translate test results into actionable recommendations.
• Manage day-to-day campaign operations: bid/ budget management, audience segmentation, creative trafficking, and performance monitoring.
• Support marketplace strategy: product listing optimization, advertising on Amazon/other marketplaces, keyword bidding, and marketplace promotional tactics.
• Collaborate with creative, ecommerce, and product teams to develop on-brand ad creative and landing experiences optimized for conversion.
• Implement and maintain tracking & attribution (UTM strategies, pixel/event instrumentation, server-side tagging, GA4, conversion APIs) to ensure accurate measurement across channels and devices.
• Run cohort and retention analyses to identify opportunities for lifecycle marketing (welcome flows, winback, VIP) and inform email/SMS strategies.
• Build predictive models and LTV/CAC forecasts to support budget planning and channel investment decisions.
• Prepare regular performance reports and present insights and recommendations to marketing leadership and cross-functional stakeholders.
• Stay current on channel best practices, platform updates, and competitive landscape; recommend new channels or tools where appropriate.

• 2-4+ years experience in performance marketing or growth roles with hands-on management of Meta and Google Ads and experience with Amazon/marketplaces.
• Strong analytical skills with experience in SQL, Excel (pivot tables, modeling), and familiarity with BI tools (Looker, Tableau, Power BI) or analytics platforms.
• Practical knowledge of tracking and attribution (GA4, Google Tag Manager, Facebook Conversions API, server-side tagging).
• Proven experience running A/B tests and using results to scale high-performing tactics.
• Comfortable managing budgets, bid strategies, and optimizing to ROAS/CAC/KPI targets.
• Experience with ecommerce platforms (Shopify, Magento) and email/SMS platforms (Klaviyo, Attentive) a plus.
• Excellent communication skills and ability to present data-driven recommendations to cross-functional teams.
• Growth mindset, high attention to detail, and ability to work in a fast-paced, iterative environment.

• Experience at a DTC/CPG beauty brand or similar consumer product company.
• Familiarity with programmatic DSPs, affiliate networks, or influencer marketing measurement.
• Experience with Python or R for analytics/modeling.
• Experience owning full-funnel marketing measurement and LTV modeling.