Job Details

A company is looking for a Global Digital Marketing Analyst (Fluency in Simplified Chinese).Key ResponsibilitiesBuild, maintain, and optimize data-driven models to improve campaign performance and identify trendsTranslate model outputs into actionable insights and reporting for marketing and product teamsApply NLP and topic modeling to analyze digital consumer feedback and sentimentRequired QualificationsBachelor's degree or equivalent2-5 years of experience in data analytics, marketing analytics, data science, or a related fieldStrong understanding of statistical concepts and methodsProficient in Excel/Numbers and social metrics across key platformsAbility to read and analyze content in Simplified Chinese