Job Details

Public Relations Specialist (South Florida)

The Public Relations Specialist serves as the primary communications and media relations representative for the South Florida region, which requires residency in South Florida as a remote/off-campus staff member. This position develops and executes strategic communications initiatives that increase awareness of UF/IFAS research, Extension, and education programs while strengthening relationships with key audiences and media outlets.

Media Relations & Story Development

• Identify, research, write, and distribute press releases, feature stories, media advisories, blog content, and other communications materials.
• Develop and pitch story ideas to local, regional, state, and national media outlets.
• Respond to media inquiries and coordinate interviews with subject matter experts.
• Build and maintain relationships with reporters, editors, producers, and other media representatives.
• Monitor media coverage and identify opportunities to increase visibility for UF/IFAS programs and initiatives.

Strategic Communications & Content Planning

• Implement communications plans and public relations strategies that support organizational goals and priorities.
• Collaborate with faculty, Extension personnel, and subject matter experts to develop content for a wide array of audiences.
• Translate technical and scientific information into clear, engaging, and accessible communications.
• Coordinate messaging across media, web, digital, and social media platforms.
• Ensure content aligns with UF/IFAS branding, messaging, and communication standards.

Outreach, Engagement & Program Support

• Serve as a communications liaison for assigned program areas, including Extension initiatives and special projects.
• Promote UF/IFAS achievements, programs, events, and resources through multi-channel communications efforts.
• Support event communications, media coverage, and live social media engagement as needed.
• Maintain editorial calendars and assist in prioritizing content opportunities.
• Collaborate with communications team members and local offices to support coordinated outreach efforts.

Reporting, Training & Professional Development

• Track projects, communications activities, and performance metrics using department project management systems.
• Evaluate communications efforts and prepare reports to measure effectiveness and guide future strategies.
• Provide communications guidance, media relations support, and training opportunities for faculty and staff.
• Review and edit communications materials to ensure quality, accuracy, and consistency.
• Stay current on industry trends, emerging communications tools, and best practices in public relations and strategic communications.

This position operates with a high degree of independence while collaborating closely with UF/IFAS Communications staff, faculty, Extension personnel, and external partners to advance the visibility and impact of UF/IFAS across South Florida. Some travel is required throughout the State of Florida (primarily throughout South Florida) for events, meetings, conferences, story development, etc. (approximately 5% of work time on average). A valid driver license is required within 60 days (2 months) of hire date.

Expected Salary: $53,000-60,000; commensurate with education and experience.

Required Qualifications: Master's degree in an appropriate area of specialization; or a Bachelor's degree in an appropriate area of specialization and two years of appropriate experience.